Making Food Porn

The Center for Science in the Public Interest (an advocate for nutrition and health) has called the Hardees’ line of Thickburgers (which have 1400 calories)“Food Porn”.  Seriously.  Food Porn. 

The new Hardees’ breakfast burrito has 920 calories and 60 grams of fat (about half a day’s calories and about a full day’s fat).  Yummm (in a sarcastic and disgusted way). Hardees also makes a 1,100 calorie salad that provides you with a day and a half worth of fat (83 grams of fat baby)…..reminds me of those Bud Light commercials.

This is a brand that knows their customers and creates and markets products that they will love.  Hardees’ doesn’t apologize or make excuses for their product – they are proud of it.  Their customers probably don’t care about the fat content and want a good, greasy, filling, manly breakfast.  Those of us who want to vomit at the mere thought of consuming the new breakfast Fatsicle are clearly not in their target market anyways.  I think that Hardees is officially the anti-Subway.