One Little Phone Call

I purchased this domain name from Godaddy.com last week.  Last night I got a call from GoDaddy.com to see if I had any questions or problems setting up my domain name.

Essentially, Godaddy.com is selling a commodity - there are TONS of different sites where you can buy domain names.  By having great customer service Godaddy.com is standing out versus competition.  This call also gives them the opportunity to up sell me on their additional services (double bonus).  Even though I didn't need any help, knowing that they pro-actively manage customer service is enough for me to use them in the future.

This is the type of execution that takes a company in an uber competitive industry selling a commodity and makes them stand out.  Is this a purple cow?  Maybe light purple.......  This reminds me of examples used in Word of Mouth Marketing - the little extra that makes you better.

So, if your shopping for a domain name......

Comments

[Brian Monahan, Expert in the Rough]

Krista,

I agree that makes them a purple cow, but have they really gone all the for way with their customers.

They make it hard to purchase domain names with confusing buttons that try to get you to add on services versus small text buttons which say no thanks.

It take at least 6-8 minutes to purchase a domain from Godaddy because they are trying to force you to buy other things. (I purchase with Blue Host in 1 minute or less.)

Does that make them a purple snake?

Brian