I can haz Easy Button for the Internet?

I was over at bub.licio.us reading Brian's post on dataportability.org.  Google, Plaxo and Facebook are joining up with dataportability.org, which is a service that allows your data to move around the internet with you, without reinputting it for every new site you join.  Like how IE or Firefox remember your password, but on crack.  Got me thinking.

What are the new consumer (ie. user) value propositions on the internet?  There are millions of sites that allow you to do virtually anything from making your own McLovin ID (I just saw this on Shoemoney and couldn't resist including it) to researching Vanilla Ice to online banking to online stalking (errr - social netowrking??).

You really can do anything.  So where is the internet going next.  I say take a lesson from mature industries.  Simplification.

I work for a Consumer Goods company.  Big, powerful innovation comes from products that make life easier.  Laundry detergent with fabric softener built in, swiffering instead of sweeping - products that simplify processes provide real value.

I think that the same can be said about banking.  Make money management easier to understand, access and manage.

Thinking of how industries mature on a complexity scale I think often looks like this (OK I can't draw but I made this in paint):

The point is that as industries evolve in their early stages they become more and more complex, to the point that they become difficult to navigate.  At this point innovation that becomes meaningful provides simplicity.

In Consumer Goods there is a lot of documentation on the Paradox of Choice (an interesting book) - when people have too many choices they get confused and frustrated and often choose nothing.

I think that breakthrough innovation on the web, and in Social Media in particular will come from simplifying user experiences.  I can't count the number of Social Networking, Blogging/Live Blogging, Photo, User Generated News sites, etc that I am on.  I actually have a file to remember my user IDs and passwords (since I also have 5 different email addresses).

The dataportability.org news is a step in the right direction.  Make my online life easier to manage.  I wanna get more out of the time I spend online.  I don't want to have to find my friends on 80 different websites.  I can haz Easy Button?